This call was from a rep at RelevantAds to one of my clients. This call ranks #2 in my all-time greatest lies told by an online advertising company. I’ll post about #1 later… but for now, here’s a multi-part post about RelvantAds, the #2 spot on my all-time worst list.
This guy called my client and said: Listen to the actual audio clip
“We’re not an advertising company. We’re a filtering company for Google. Now what a filtering company is we filter out all the information that is pushing legitimate businesses to the back pages. Actually we need your business profile to do our job for Google. Now, in the process of scrubbing out the search engines, with your business profile, we are able to, um, push the unnecessary business to the back and we optimize and upgrade your profile and showcase it in the front. Now, what we’re offering you is placement in three sections of the front page of the 4 major search engines such as Google, Yahoo, MSN, and AOL. Now, that’s not even including all the smaller, affiliate search engines and directories that are [piled?] by those 4 majors.”
There are so many SHOCKING lies in that that I have to pull it apart line by line:
1. “We’re not an advertising company. We’re a filtering company for Google. Now what a filtering company is we filter out all the information that is pushing legitimate businesses to the back pages.”
This is an unbelievable falsification. As I’ve talked about in previous posts, Google does not need some two-bit company to help them filter, scrub, clean, or otherwise manipulate their results. If they did, what value would they be? If they had companies like this doing it, how relevant would the information they display to the searcher be? It’s ludicrous to think that this could possibly be true.
2. “Actually we need your business profile to do our job for Google. Now, in the process of scrubbing out the search engines, with your business profile, we are able to, um, push the unnecessary business to the back and we optimize and upgrade your profile and showcase it in the front. ”
Again, they do not do any job for Google and Google certainly doesn’t need them “scrubbing” their data for them, nuff said. He goes on to say that they push the other “unnecessary” businesses to the back. Who would ever appoint RelevantAds to decide which businesses were necessary and which were not?
3. “Now, what we’re offering you is placement in three sections of the front page of the 4 major search engines such as Google, Yahoo, MSN, and AOL. Now, that’s not even including all the smaller, affiliate search engines and directories that are [piled?] by those 4 majors.”
First, I thought they were not an advertising company? Isn’t selling placement the cornerstone of Yellow Page and other directory advertising? Sounds like advertising to me. Didn’t he say that they were a filtering company for Google? Why then is he saying that he’s going to place this guy’s profile on these other search engines?
Stay tuned for the next installment. There’s actually more…if you can belive it.