Displaying posts written by

alex

who has written 13 posts for Advertising Angels.

Nov
12
2010

Why things move SLOWER online than in the real world

Sounds counter-intuitive I know but I find that so many folks don’t get this that I need to explain why what you think is a “long time” is not what Google thinks is a “long time.” Ultimately, a day or week to Google is just a blink of an eye.

Oct
14
2010

The 4 Branches of Google

To rank well in Google’s separate sections (maps, organic, paid) you have to rank well in each one separately. One does not affect the other. Within Google, each of these sections is controlled by a separate department. Just like the sales department in your company cannot pay bills because that’s the job of the accounts payable department, the same delineations exist in Google, Inc. The sponsored listing department doesn’t deal with organics, and the organics department doesn’t deal with the maps results. This is why you have to work your way to the top of each section individually. While you have to get to the top of each section individually, you can be penalized on all three at the same time!

Oct
12
2010

Outrank.com – Sketchy Scam? You decide.

I received a call from a friend of mine (Tom) who happens to be an attorney in Albany NY. He told me about a strange call he got from someone who was apparently from Outrank.com. As I understand it, the guy was getting upset about the fact that Tom had pocket-dialed him and was then [...]

Oct
12
2010

Google Will Never Call You – Update

Google might call you to verify your maps listing and then upsell you on a “tag” for your listing at a cost of $25/month.

Sep
30
2010

“Page 1 of Google, Guaranteed!” Why you should run away…

Guaranteed page 1 rankings for free? Can that really be promised? No, run away!

Aug
21
2009

Evaluate the Evaluators

In my last post I talked about researching online advertising companies that you might be considering doing business with. I’d like to expand just a bit on this point and point out that it’s important to evaluate the evaluators. I intercepted a ridiculous spam email from an eLocal rep to one of my clients that [...]

Jul
24
2009

Easy Way to Research Companies Thru Google

There are plenty of companies out there that are willing to take your money and give you nothing in return. The hard part is being able to tell the good from the bad BEFORE you sign up. One thing you can try is to look the business up on the Better Business Bureau’s website. The [...]

Jun
25
2009

Google Will Never Call You – Wisdek

This one is probably the single most offensive call I’ve heard. While the call I’ve previously mentioned as #2 on my list has more offenses per minute, this one is just the most blatantly dishonest conversation I’ve heard. Getting right to the point…the Wisdek sales rep is asked, point- blank, “You’re calling me from Google?” [...]

Jun
25
2009

Fact: Google Works Alone – RelevantAds.com – Part 2

As promised, there is yet more to the insane call from RelevantAds.com to one of my clients. As the call proceeds the RelevantAds sales rep talks about his company’s qualifications as an authorized reseller. I’ve included the clips from the call recording with about 5 seconds of dead air inserted between each part of interest. [...]

Jun
24
2009

Fact: Google Works Alone – RelevantAds.com – Part 1

This call was from a rep at RelevantAds to one of my clients. This call ranks #2 in my all-time greatest lies told by an online advertising company. I’ll post about #1 later… but for now, here’s a multi-part post about RelvantAds, the #2 spot on my all-time worst list. This guy called my client [...]