Displaying posts filed under

Search Engine Marketing (PPC)

Oct
14
2010

The 4 Branches of Google

To rank well in Google’s separate sections (maps, organic, paid) you have to rank well in each one separately. One does not affect the other. Within Google, each of these sections is controlled by a separate department. Just like the sales department in your company cannot pay bills because that’s the job of the accounts payable department, the same delineations exist in Google, Inc. The sponsored listing department doesn’t deal with organics, and the organics department doesn’t deal with the maps results. This is why you have to work your way to the top of each section individually. While you have to get to the top of each section individually, you can be penalized on all three at the same time!

Oct
6
2010

Sometimes you get what you pay for

Sometimes you get what you pay for in the online advertising world…

Sep
30
2010

“Page 1 of Google, Guaranteed!” Why you should run away…

Guaranteed page 1 rankings for free? Can that really be promised? No, run away!

Jun
25
2009

Fact: Google Works Alone – RelevantAds.com – Part 2

As promised, there is yet more to the insane call from RelevantAds.com to one of my clients. As the call proceeds the RelevantAds sales rep talks about his company’s qualifications as an authorized reseller. I’ve included the clips from the call recording with about 5 seconds of dead air inserted between each part of interest. [...]